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Beano
Project type
Social Posts
Date
2014
Social Strategist + Copywriter
How do you make gas attractive? Instead of putting lipstick on a pig, I used stock images of animals and inanimate objects to get to the heart of what happens with gas — you feel something. Deep. In your belly. Sometimes lower. At this time in the internet memes were all the rage so we put block text over the expressive images to get our message across and boy, did they hit.
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